How can companies ensure that their internal CX communication tools are not only engaging employees and satisfying customers, but also aligning with the overall company goals and values to drive long-term success?

Companies can ensure that their internal CX communication tools are effective by first aligning them with the company's overall goals and values. This involves clearly communicating the company's mission and vision to employees and customers through these tools. Additionally, companies should regularly solicit feedback from both employees and customers to ensure that the tools are meeting their needs and expectations. Finally, companies should continuously evaluate the impact of these tools on employee engagement, customer satisfaction, and overall business success to make necessary adjustments for long-term success.