How can companies ensure that the intercultural training provided to their customer experience teams is continuously effective in improving their intercultural competence over time?

Companies can ensure the continuous effectiveness of intercultural training by regularly assessing the team's progress through evaluations and feedback. It is important to tailor training programs to address specific cultural challenges faced by the team. Providing ongoing support and resources for team members to apply their learning in real-world situations can help reinforce their intercultural competence. Additionally, incorporating cultural diversity into team building activities and promoting open communication can further enhance the effectiveness of the training.