How can companies ensure that their hiring process effectively identifies candidates who not only have the ability to adapt to changing customer needs and provide innovative solutions, but also have the drive and motivation to continuously push boundaries and drive innovation within the organization?

Companies can ensure their hiring process effectively identifies candidates with the ability to adapt to changing customer needs and drive innovation by incorporating behavior-based interview questions that assess adaptability, problem-solving skills, and creativity. Additionally, utilizing assessments or simulations that evaluate candidates' ability to think outside the box and come up with innovative solutions can help identify those with the drive and motivation to push boundaries. Furthermore, conducting thorough reference checks and seeking out candidates with a track record of driving innovation in their previous roles can also help in identifying individuals who possess the desired qualities.