How can companies ensure that their employees are effectively trained to leverage technology in customer service without sacrificing the personal touch that customers value in their interactions with businesses?

Companies can ensure that their employees are effectively trained to leverage technology in customer service by providing comprehensive training programs that focus on both technical skills and interpersonal communication. It is important for companies to emphasize the importance of maintaining a personal touch in customer interactions, even when using technology. This can be achieved through role-playing exercises, feedback sessions, and ongoing support from management. Additionally, companies should encourage employees to use technology as a tool to enhance, rather than replace, the human element in customer service interactions.