How can companies ensure that their employee recognition programs are effective in not only boosting employee morale, but also in driving tangible improvements in customer satisfaction and loyalty?

Companies can ensure their employee recognition programs are effective by aligning recognition with company values and goals, providing timely and specific feedback, and offering a variety of recognition methods to cater to different preferences. To drive tangible improvements in customer satisfaction and loyalty, companies can tie recognition to customer service metrics and encourage employees to go above and beyond for customers. Additionally, companies can involve customers in the recognition process by soliciting feedback on exceptional service experiences and recognizing employees based on customer feedback.