How can companies ensure that their recognition and support programs are truly effective in fostering employee loyalty and retention, rather than just being seen as token gestures?

Companies can ensure that their recognition and support programs are effective by making them genuine and personalized to each employee. This can be done by regularly soliciting feedback from employees to understand their preferences and needs. Additionally, companies should ensure that recognition and support programs are aligned with the company's values and culture to make them more meaningful. Finally, companies should provide opportunities for career growth and development alongside recognition and support to show employees that their contributions are valued and that they have a future within the organization.