How can companies ensure that their CX ambassadors are effectively representing their brand and values while also fostering genuine connections with customers to drive long-term loyalty and advocacy?

Companies can ensure that their CX ambassadors effectively represent their brand and values by providing thorough training on brand messaging and values. They should also empower ambassadors to personalize interactions with customers to foster genuine connections. Regular feedback and performance evaluations can help ensure ambassadors are staying true to the brand while also connecting with customers authentically. Additionally, creating a supportive and positive work environment for ambassadors can help them feel motivated and engaged in their roles, leading to better customer experiences and long-term loyalty.