How can companies ensure that their CX ambassador program is not only driving employee engagement and retention, but also positively impacting the overall customer experience and brand reputation?

Companies can ensure that their CX ambassador program is successful by selecting employees who are passionate about customer experience and brand advocacy. Training and empowering these ambassadors to embody the company's values and deliver exceptional customer service is crucial. Regular feedback and recognition for their efforts can help maintain high engagement levels. Additionally, aligning the program with broader customer experience initiatives and monitoring key metrics can ensure that it is contributing to a positive customer experience and enhancing the company's brand reputation.