How can companies effectively communicate the importance of customer experience ambassadorship to their employees, and ensure that they are engaged and motivated to deliver exceptional service to customers on a consistent basis?

Companies can effectively communicate the importance of customer experience ambassadorship to their employees by providing training and resources that emphasize the impact of exceptional service on customer satisfaction and loyalty. They can also create a culture that values and rewards employees who go above and beyond to deliver outstanding customer experiences. Additionally, companies can regularly solicit feedback from employees on their experiences with customers and use this information to make improvements and recognize outstanding performance. By fostering a supportive and engaging work environment, companies can motivate employees to consistently deliver exceptional service to customers.