How can companies effectively create a culture of recognition that fosters long-term employee engagement and productivity, while also ensuring that recognition strategies are personalized and aligned with the individual preferences and needs of employees?

Companies can effectively create a culture of recognition by implementing a formal recognition program that celebrates employees' achievements and milestones. This program should be inclusive, transparent, and consistent to ensure all employees feel valued. To personalize recognition strategies, companies can gather feedback from employees to understand their preferences and needs, and tailor recognition efforts accordingly. By aligning recognition strategies with individual preferences, companies can ensure that employees feel appreciated, motivated, and engaged, which ultimately leads to increased productivity and long-term retention.