How can companies effectively communicate the criteria and significance of awards and certificates to employees in order to maximize the impact on motivation and performance?

Companies can effectively communicate the criteria and significance of awards and certificates to employees by clearly outlining the specific goals and behaviors that are being recognized. Providing regular updates on progress towards achieving these goals and highlighting the impact of previous awards can also help reinforce the significance of the recognition. Additionally, creating a transparent and fair selection process for awards can help employees understand how they can be eligible for recognition and motivate them to strive for excellence. Lastly, incorporating the recognition into regular performance evaluations and feedback sessions can help employees see the connection between their efforts and the rewards they receive, ultimately maximizing motivation and performance.