How can companies ensure that their CX awards and recognition programs are not just superficial gestures, but truly impactful in driving long-term improvements in customer experience?

Companies can ensure that their CX awards and recognition programs are impactful by aligning them with specific business objectives and customer satisfaction metrics. They should involve cross-functional teams in the selection process to ensure diverse perspectives and expertise are considered. Additionally, companies can tie the recognition to tangible rewards or incentives for employees who contribute to improving customer experience. Regularly evaluating the effectiveness of the program through feedback and data analysis can also help ensure that it is driving long-term improvements in customer experience.