How can organizations ensure that cross-functional collaboration and communication are effectively driving a customer-centric culture, and what strategies can they implement to continuously improve in this area?

Organizations can ensure cross-functional collaboration and communication are driving a customer-centric culture by creating a shared vision and goals across departments, fostering open communication channels, and providing training on customer-centric practices. To continuously improve in this area, organizations can implement regular cross-functional meetings to discuss customer feedback, encourage collaboration through team-building activities, and use technology tools to streamline communication and feedback processes. Additionally, seeking feedback from customers and employees can help identify areas for improvement and ensure alignment with customer needs.