How can brands differentiate between genuine customer appreciation and superficial gestures in order to ensure the authenticity of their Customer Experience process and build long-lasting relationships with their customer base?

Brands can differentiate between genuine customer appreciation and superficial gestures by focusing on actions that go beyond just saying thank you, such as personalized interactions, proactive problem-solving, and meaningful rewards. They can also pay attention to the consistency of their actions over time to see if they are truly committed to building relationships with their customers. By listening to customer feedback and addressing their needs in a genuine manner, brands can ensure the authenticity of their Customer Experience process and foster long-lasting relationships with their customer base.