How can organizations ensure that employee involvement in the design process leads to tangible improvements in customer loyalty and brand perception?

Organizations can ensure employee involvement in the design process leads to tangible improvements in customer loyalty and brand perception by fostering a culture of collaboration and open communication. Providing training and resources to employees to enhance their design skills and understanding of customer needs can also help. Additionally, seeking feedback from both employees and customers throughout the design process and implementing their suggestions can lead to more customer-focused and innovative solutions. Finally, recognizing and rewarding employees for their contributions to the design process can motivate them to continue driving positive changes that benefit customer loyalty and brand perception.