How can a CX ambassador go above and beyond to surprise and delight a customer who has had a negative experience, ultimately turning them into a loyal advocate for the brand?

A CX ambassador can go above and beyond by reaching out personally to the customer to address their concerns and offer a sincere apology. They can provide a special discount or offer to make up for the negative experience. Additionally, they can follow up with the customer to ensure their issue has been resolved to their satisfaction. By showing empathy, understanding, and a genuine desire to make things right, the CX ambassador can turn a dissatisfied customer into a loyal advocate for the brand.