How has the integration of customer journey mapping influenced your brand's ability to anticipate and proactively address potential pain points before they impact the overall customer experience?

The integration of customer journey mapping has allowed our brand to gain a deeper understanding of the customer's interactions with our products and services. By identifying potential pain points in the customer journey, we are able to anticipate and address issues before they negatively impact the overall customer experience. This proactive approach has helped us improve customer satisfaction, loyalty, and retention rates.