How has customer journey mapping helped your brand anticipate and proactively address potential pain points before they negatively impact the overall customer experience?

Customer journey mapping has helped our brand by providing a visual representation of the customer's interactions with our brand, allowing us to identify potential pain points. By understanding the customer's journey, we can anticipate issues and address them before they escalate. This proactive approach has allowed us to improve the overall customer experience by resolving issues before they negatively impact customer satisfaction and loyalty.