How has customer journey mapping influenced the design of new products or services for your brand, and what impact has this had on customer satisfaction and loyalty?

Customer journey mapping has allowed us to identify pain points and areas for improvement in our products and services, leading to more customer-centric design decisions. By understanding the customer experience at each touchpoint, we have been able to create more seamless and satisfying interactions. This has resulted in increased customer satisfaction and loyalty as customers feel heard and valued throughout their journey with our brand.