How can companies ensure that their marketing strategies are culturally sensitive and inclusive, while still maintaining a strong and consistent brand identity across different global markets?

Companies can ensure that their marketing strategies are culturally sensitive and inclusive by conducting thorough research on the cultural norms, values, and preferences of each target market. They should tailor their messaging, imagery, and tone to resonate with the local audience while staying true to their brand values. Collaborating with local experts or hiring diverse teams can also help in creating culturally relevant campaigns. It is important to strike a balance between cultural sensitivity and maintaining a consistent brand identity by adapting the messaging and visuals to fit the local context while staying true to the core brand values.