How can a company ensure that their brand message is culturally sensitive and resonates with diverse audiences when expanding into new international markets?

A company can ensure that their brand message is culturally sensitive and resonates with diverse audiences when expanding into new international markets by conducting thorough market research to understand the cultural nuances, values, and preferences of the target audience. It is important to adapt the brand message, imagery, and tone to align with the cultural norms and values of the new market. Collaborating with local experts or hiring multicultural teams can provide valuable insights and help tailor the brand message effectively. Finally, seeking feedback from diverse audiences and being open to making adjustments based on their input can help ensure that the brand message is well-received and resonates with the new international market.