How can international teams ensure that their customer experience strategies are not only culturally sensitive, but also culturally resonant, in order to truly connect with customers on a deeper level across diverse cultural backgrounds?

International teams can ensure their customer experience strategies are culturally sensitive and resonant by conducting thorough research on the cultural norms, values, and preferences of their target markets. They should tailor their messaging, products, and services to align with the cultural nuances of each region. Engaging with local experts and partners can provide valuable insights and help bridge any cultural gaps. Regularly gathering feedback from customers across different cultural backgrounds can also help teams adapt and refine their strategies to better connect with their diverse customer base.