How can businesses ensure that cultural sensitivity training is not just a one-time event, but an ongoing and ingrained part of their company culture to continuously improve customer experience in diverse global markets?

Businesses can ensure that cultural sensitivity training is not just a one-time event by integrating it into their onboarding process for all new employees and making it a regular part of ongoing professional development. They can also reinforce the importance of cultural sensitivity through regular reminders, discussions, and case studies that highlight the impact of cultural differences on customer interactions. Additionally, businesses can create a culture of inclusivity and respect by promoting diversity in their hiring practices and leadership roles, which will help employees understand the value of cultural sensitivity in improving customer experience in diverse global markets.