How can companies ensure that their cultural sensitivity efforts in marketing are not just a short-term trend, but rather ingrained in their overall brand identity and long-term strategy?

Companies can ensure that their cultural sensitivity efforts in marketing are not just a short-term trend by integrating diversity and inclusion into their core values and mission statement. They should prioritize ongoing training and education for employees on cultural awareness and sensitivity. Additionally, companies can actively seek feedback from diverse communities and stakeholders to continuously improve their approach to cultural sensitivity in marketing. By consistently demonstrating a commitment to diversity and inclusion in all aspects of their business, companies can ensure that it becomes ingrained in their overall brand identity and long-term strategy.