How can companies effectively incorporate cultural sensitivity and local customization into their international marketing strategies to enhance customer engagement and drive business growth?

Companies can effectively incorporate cultural sensitivity and local customization into their international marketing strategies by conducting thorough research on the target market's cultural norms, values, and preferences. This information can then be used to tailor products, messaging, and promotional strategies to resonate with local customers. By demonstrating an understanding and respect for the local culture, companies can build trust with customers, enhance engagement, and drive business growth. Additionally, collaborating with local influencers, partners, or employees can help companies further connect with the target market and create more authentic and impactful marketing campaigns.