How can international teams ensure that their CX strategies are not only culturally sensitive, but also effectively resonate with customers from various cultural backgrounds in a way that drives brand loyalty and advocacy?

International teams can ensure that their CX strategies are culturally sensitive by conducting thorough research on the cultural norms, values, and preferences of their target audience in different regions. They should also prioritize diversity and inclusion within their team to gain different perspectives and insights. Utilizing technology and data analytics can help them tailor their CX strategies to specific cultural nuances and preferences. Collaboration with local experts or partners can also provide valuable insights and help in developing strategies that resonate with customers from various cultural backgrounds, ultimately driving brand loyalty and advocacy.