How can international teams ensure that their personalized CX strategies based on cultural preferences do not unintentionally perpetuate stereotypes or perpetuate cultural biases?

International teams can ensure that their personalized CX strategies do not perpetuate stereotypes or biases by conducting thorough research on the cultural preferences of their target audience. They should engage with diverse groups of people from different backgrounds to gain insights into their unique needs and preferences. It is important to continuously evaluate and update strategies to ensure they are inclusive and respectful of all cultures. Additionally, teams should prioritize diversity and inclusion within their own workforce to bring different perspectives to the table and avoid unintentional biases.