How can brands ensure that their efforts to adapt to cultural differences in international markets are genuine and authentic, rather than coming across as superficial or insincere?

Brands can ensure their efforts to adapt to cultural differences in international markets are genuine and authentic by conducting thorough research on the target market's values, beliefs, and preferences. They should engage with local communities and stakeholders to gain a deeper understanding of cultural norms and traditions. Brands should also collaborate with local experts or consultants to guide them in navigating cultural nuances effectively. Lastly, brands should demonstrate a long-term commitment to the market by consistently adapting their products, messaging, and strategies to align with cultural expectations.