How can businesses effectively navigate the fine line between cultural adaptation and cultural appropriation when developing products and marketing strategies for global audiences?

Businesses can navigate the fine line between cultural adaptation and cultural appropriation by conducting thorough research on the cultural norms, values, and sensitivities of the target audience. They should collaborate with local experts or partners to gain insights and ensure authenticity in their products and marketing strategies. It is important to respect and acknowledge the source culture, give credit where it is due, and avoid using sacred symbols or practices for commercial gain. By engaging in open and respectful dialogue with the community they are targeting, businesses can ensure that their approach is culturally sensitive and well-received.