What are some creative ways employees can surprise and delight customers to elevate their overall experience with a brand or company?

Employees can surprise and delight customers by personalizing their experience, such as remembering their preferences or sending handwritten thank you notes. They can also go above and beyond by offering unexpected perks or discounts, creating memorable moments that customers will remember. Another creative way is to involve customers in the brand's story or mission, making them feel like they are part of something special. Overall, by adding a personal touch, exceeding expectations, and involving customers in a meaningful way, employees can elevate the overall experience with a brand or company.