How can companies ensure that their CX ambassador program not only drives customer loyalty and improves brand reputation, but also fosters a genuine connection between ambassadors and customers?

Companies can ensure that their CX ambassador program drives customer loyalty, improves brand reputation, and fosters genuine connections by selecting ambassadors who are passionate about the brand and have a strong understanding of the company's values. Providing ambassadors with ongoing training and support to ensure they are knowledgeable and empowered to represent the brand effectively. Encouraging ambassadors to engage with customers authentically, listen to their feedback, and act as a bridge between customers and the company to create a personalized and meaningful experience. Regularly evaluating the program's effectiveness and gathering feedback from both ambassadors and customers to make necessary adjustments and improvements.