How can businesses create a customer feedback system that not only gathers valuable insights, but also fosters a culture of continuous improvement and innovation within the organization?

Businesses can create a customer feedback system by implementing various channels for customers to provide feedback, such as surveys, feedback forms, and social media platforms. They should also ensure that feedback is collected consistently and analyzed in a timely manner to identify trends and areas for improvement. To foster a culture of continuous improvement and innovation, businesses should involve employees at all levels in the feedback process, encourage open communication, and prioritize action on customer feedback to drive positive change within the organization.