How can companies ensure that their efforts in creating a customer-centric culture are sustainable and continuously evolve to meet changing customer needs and expectations?

Companies can ensure the sustainability of their customer-centric culture by regularly collecting and analyzing customer feedback to understand their changing needs and expectations. They can also invest in ongoing training for employees to ensure they have the skills and tools needed to deliver exceptional customer experiences. Additionally, companies should foster a culture of innovation and adaptability, encouraging employees to constantly seek out new ways to improve customer satisfaction. By staying proactive and responsive to customer feedback, companies can ensure that their customer-centric efforts remain relevant and effective in meeting evolving customer needs.