How can companies ensure that their customer-centric culture is not just a temporary trend, but a sustainable and ingrained aspect of their organizational identity?

Companies can ensure that their customer-centric culture is sustainable by embedding it into their core values and mission statement. They should prioritize ongoing customer feedback and make data-driven decisions based on customer needs and preferences. Training programs and incentives can also reinforce a customer-centric mindset among employees at all levels of the organization. Finally, leadership should consistently demonstrate and communicate the importance of customer satisfaction to ensure that it remains a top priority for the company in the long term.