How can companies create a culture of data-driven decision-making to effectively leverage customer understanding tools for driving innovation and enhancing customer satisfaction?

Companies can create a culture of data-driven decision-making by first establishing clear goals and objectives for using customer understanding tools. They should invest in technology and resources that allow for the collection, analysis, and interpretation of customer data. Additionally, companies should train employees on how to interpret and use data effectively in decision-making processes. By fostering a culture that values data-driven insights and encourages experimentation and learning from data, companies can drive innovation and enhance customer satisfaction.