How can companies create a culture that encourages employees to actively seek and utilize customer feedback to improve their customer service skills and exceed customer expectations?

Companies can create a culture that encourages employees to actively seek and utilize customer feedback by implementing regular training sessions on the importance of customer feedback and how to effectively use it. They can also establish clear communication channels for employees to easily collect and share customer feedback. Additionally, companies can recognize and reward employees who demonstrate a commitment to using customer feedback to improve their customer service skills. By fostering a culture that values and prioritizes customer feedback, employees will be more motivated to actively seek and utilize it to exceed customer expectations.