How can companies ensure that employees are consistently trained and guided in embodying company values to create a customer-centric culture, and what strategies can be implemented to maintain this focus over time?

Companies can ensure that employees are consistently trained and guided in embodying company values by incorporating values-based training into onboarding processes, providing ongoing reinforcement through regular communication and feedback, and leading by example through visible leadership support. Strategies to maintain this focus over time include incorporating values into performance evaluations, recognizing and rewarding employees who demonstrate company values, and fostering a culture of continuous learning and development to reinforce the importance of customer-centricity. Regularly revisiting and reinforcing company values through trainings, workshops, and team-building activities can also help to embed these principles into the organization's DNA.