How can companies ensure that their customer-centric culture is ingrained throughout every department and level of the organization, rather than just being a superficial marketing strategy?

Companies can ensure that their customer-centric culture is ingrained throughout every department and level of the organization by first establishing clear customer-centric values and goals that are communicated consistently. They should also provide ongoing training and development opportunities for employees to understand the importance of customer satisfaction. Additionally, companies can create accountability measures and reward systems that incentivize employees to prioritize customer needs and feedback in their decision-making processes. Finally, leadership should lead by example and demonstrate a commitment to customer-centricity in their own actions and decisions.