How can companies create a customer-centric culture that goes beyond just meeting customer expectations, and instead focuses on exceeding them to drive customer loyalty and advocacy?

Companies can create a customer-centric culture by prioritizing customer feedback and actively listening to their needs and preferences. They can also empower employees to make decisions that benefit the customer and provide exceptional service at every touchpoint. By consistently delivering personalized experiences, anticipating customer needs, and going above and beyond to exceed expectations, companies can build strong relationships with customers that lead to loyalty and advocacy. Additionally, fostering a culture of continuous improvement and innovation allows companies to stay ahead of competitors and consistently provide value to customers.