How can companies ensure that their customer-centric culture is not just a surface-level strategy, but deeply ingrained in every aspect of their business operations to truly drive customer satisfaction and loyalty?

Companies can ensure their customer-centric culture is deeply ingrained by aligning all aspects of their business with customer needs and preferences. This includes training employees to prioritize customer satisfaction, collecting and acting on customer feedback, and incorporating customer-centric metrics into performance evaluations. Additionally, leaders should model customer-centric behaviors and values to set the tone for the entire organization. Finally, companies should continuously evaluate and adjust their strategies to ensure they are meeting customers' evolving expectations and needs.