How can companies create a culture of continuous improvement around CX awards to ensure long-term employee satisfaction and motivation?

Companies can create a culture of continuous improvement around CX awards by regularly recognizing and rewarding employees who excel in customer experience. They can also provide ongoing training and development opportunities to help employees enhance their skills and knowledge. Additionally, soliciting feedback from employees on ways to improve customer experience and implementing their suggestions can boost employee engagement and motivation. Finally, fostering a supportive and collaborative work environment where employees feel valued and empowered to make a difference in customer satisfaction can help sustain long-term employee satisfaction and motivation.