How can leaders create a culture of continuous improvement within their customer experience team, encouraging team members to seek out new ways to enhance the customer journey and drive innovation in their roles?

Leaders can create a culture of continuous improvement within their customer experience team by setting clear expectations and goals for team members to strive towards. Encouraging open communication and feedback within the team can also help foster a culture of innovation and collaboration. Providing opportunities for training and development can empower team members to explore new ideas and approaches to enhance the customer journey. Recognizing and rewarding team members for their contributions to driving innovation can further motivate them to seek out new ways to improve the customer experience.