How can applicants ensure that the customer testimonials or references they include in their resume or cover letter are impactful and relevant to the specific job they are applying for?

Applicants can ensure that customer testimonials or references are impactful and relevant by selecting testimonials that highlight skills or experiences directly related to the job requirements. They should choose references who can speak to their qualifications for the specific role and provide specific examples of their work. Tailoring the testimonials to address the key responsibilities and qualifications outlined in the job description will make them more impactful. It is also important to ask for permission from the references before including their testimonials in the resume or cover letter.