How can organizations ensure that their storytelling techniques not only effectively convey their values, goals, and vision to employees, but also inspire them to actively participate in shaping and promoting the company narrative?

Organizations can ensure their storytelling techniques effectively convey their values, goals, and vision by aligning narratives with these key elements. They can also involve employees in the storytelling process by encouraging them to share their own experiences and perspectives. By creating a culture of open communication and transparency, organizations can inspire employees to actively participate in shaping and promoting the company narrative. Additionally, providing opportunities for training and development in storytelling skills can help employees feel confident in sharing the organization's story.