How can brands ensure that they are effectively connecting with all customer demographics without diluting their brand identity and message?

Brands can ensure they are effectively connecting with all customer demographics by conducting thorough market research to understand the needs and preferences of each demographic. They can tailor their marketing strategies and messaging to appeal to different segments while maintaining a consistent brand identity. Utilizing diverse marketing channels and platforms can help reach a wider audience without diluting the brand's message. Lastly, brands should prioritize inclusivity and diversity in their marketing efforts to resonate with a broader range of customers.