How can companies ensure that their data security measures are effectively communicated and understood by customers who may not be tech-savvy or familiar with cybersecurity terms and practices?

Companies can ensure that their data security measures are effectively communicated to non-tech-savvy customers by using simple and clear language to explain their security protocols. They can also provide educational materials or resources in various formats, such as videos or infographics, to help customers understand the importance of data security. Additionally, companies can offer customer support services to address any questions or concerns related to data security, and regularly update customers on any changes or improvements to their security measures.