How can companies effectively communicate their core values to employees and ensure they understand the importance of embodying these values in their interactions with customers?

Companies can effectively communicate their core values to employees by incorporating them into training programs, company meetings, and internal communications. They can also lead by example by demonstrating these values in their own actions and decision-making. Providing regular feedback and recognition for employees who exhibit these values can reinforce their importance. Additionally, creating a culture that aligns with the core values and encourages open communication can help employees understand and embody these values in their interactions with customers.