How can companies effectively communicate the benefits of new technologies to less tech-savvy customers without overwhelming or confusing them?

Companies can effectively communicate the benefits of new technologies to less tech-savvy customers by using simple and clear language that avoids technical jargon. They can also provide hands-on demonstrations or tutorials to show how the technology works in a real-life setting. Additionally, creating user-friendly guides or FAQs that address common concerns and questions can help alleviate confusion. Lastly, offering personalized support or customer service to address any specific concerns or issues can help build trust and confidence in the new technology.