In what ways can businesses ensure that they are collecting diverse and inclusive feedback from their customers to drive innovation and differentiate themselves in the market?

Businesses can ensure they are collecting diverse and inclusive feedback from their customers by actively seeking input from a wide range of demographics, including marginalized communities. They can also use a variety of feedback channels such as surveys, focus groups, and social media to capture a diverse range of perspectives. Additionally, businesses should create a safe and welcoming environment for customers to share their feedback openly and honestly. By incorporating diverse feedback into their innovation processes, businesses can better understand the needs and preferences of all customers, leading to more inclusive and innovative products and services that differentiate them in the market.