How can businesses ensure that they are collecting diverse and representative feedback from customers in order to make informed decisions and stay competitive in the market?

Businesses can ensure they are collecting diverse and representative feedback from customers by using a variety of channels such as surveys, focus groups, social media, and customer reviews. They can also actively seek out feedback from underrepresented groups to ensure all perspectives are considered. Utilizing data analytics tools can help identify trends and patterns in feedback to make informed decisions. Finally, businesses should be transparent about how they are using customer feedback to improve their products and services, which can help build trust and loyalty among customers.